It’s true, the big yellow book is no longer used the way it once was. When was the last time you needed a number to a business and went digging under the counter for the big yellow book of business numbers? No one does that anymore when they got a smartphone in their pocket. Just about all searches of activity today, are done on a computer via a Google search or a smartphone. It’s fast, easy, and just the modern way of doing things. It’s so much better that searching for the big yellow book and lugging it through the house.
The best part of this current area does not only do the customer have it simple. But as a business owner the price of the yellow pages book was crazy high. When I had my company listing in the book back in 2007, I paid $1080 per month for a 1/2-page ad that got me a few calls a week. Today local websites that rank high in Google, and get a ton of local traffic like InsideLouisville.com. Also, have free and low-cost business directories, that outperform the yellow books and cost 95% less!
Do you search for local businesses online? If so we would be honored if you use our business directory. If you own a business, please consider adding it to our directory and you will receive great results.
And pitch that big yellow paperweight where it belongs, in the dumpster!